What is webmaster tool

What is webmaster tool:-
"Webmaster Tools that can help with your keyword research and onsite optimization"

How to add site in webmaster tool:- First of all we open a link (https://www.google.com/webmasters/tools), after that just signup thorugh your gmail account . then login. you find a button on the dashboard "Add a site"just click on this button and enter the URL of your site and continue.

webmaster give us a verification file just download in your site and upload .then click on the verify button.
After few minute u will see , your site added in the webmaster tools.

Now go on the dashboard and click on the site link.Webmaster Tools that can help with your keyword research and onsite optimization, both of which can be found under “Your site on the web” on the left hand navigation.
some parts of the "your site on the navigation":-
1)Search queries
2)link to your site
3)Keywords
4)Internal links
5) Subscriber Stats

Search Queries:-Webmaster Tools that can help you find and target keywords is the “Search queries” report.and in this report you can also find the search results (impressions) and visitors to your site (clicks).

Keywords:-Which keyword are mostly used in your sites, webmaster tools put on the top of our keyword list.

Standout tag

Google introduced a new content tag called "standout":-
Google said If we put the tag in the HTML header of one of our articles, Google News may show the article with a ‘Featured’ label on the Google News homepage and News Search results.

The syntax for this new tag is as:
<link rel="standout"href="http://www.example.com/scoop_article_100.html"/>

We can use the tag to point to own content or to point to others with standout stories.

Because the Standout tag put in the HTML header of articles, so readers can see.it will only be seen by automated systems like Google News.
This tags work best when news publishers recognize not just their own quality content, but also the original journalistic contributions of others when your stories draw from the standout efforts of other publications.Standout tags are just one of the signal among the many signals that algorithmically determine prominence on Google News.

Google will ignore tags when used more than 7 times in one week to promote internal content. There is no limit on using the tag to promote the work of another publication.